5 Lies Fear Has You Believing About Your Business

Stephenie Zamora
3 min readMar 18, 2021

Fear has the worst reputation among business owners.

Don’t listen to it and ignore it is the top advice you’ll hear most often.

But if you ask me, it’s not always that simple.

Being scared isn’t necessarily a bad thing (after all, fear is what kept humanity alive), so completely blocking what fear has to say may not be that great of an idea.

However, there are moments when you shouldn’t believe a thing that hushed voice is saying.

With that being said, here are the five most common lies fear has you believe about your business and the real truth about them!

#1: You’re not good enough

Yes, the Impostor Syndrome is real — and believe it or not, even the most experienced entrepreneurs sometimes feel out of place.

But don’t let this thought be the roadblock on your way to the top.

TRUTH: OF COURSE you’re good enough!

And if there’s still something you don’t know or you aren’t feeling 100% confident about — you can always learn as you go!

The truth is, you’ll never feel that you’re ready enough but that doesn’t mean you shouldn’t get started.

Remember, action always beats fear!

#2: No one’s going to buy what you sell

This is probably one of the most convincing lies fear’s going to tell you.

But you know better than to believe it, right?

TRUTH: Your ideal customer’s going to buy what you sell…

…and if you make the right offer, they won’t even care about the price.

That’s why it’s extremely important to have a very, very narrow idea of not only why you do what you do but who you’re here to serve.

The more detailed you can be about your ideal customer, the easier it’s going to be to attract it!

#3: Others are doing this too

Ah, good ol’ competition.

Stephenie Zamora

Digital media and production company, publishing house, and full-service life-purpose development, branding, and online marketing boutique. StephenieZamora.com