Infuse Your Brand with Some Personality Using This Simple Exercise

Stephenie Zamora
3 min readFeb 25, 2021

Have you ever wondered how some businesses seem to have an army of loyal fans-while others fade into oblivion a mere year after launching?

The difference often hides in the brand, or better said, in the brand personality.

The brand personality is what your brand displays in public, the way your brand behaves with its audience, the foundation of the connection you build with your audience. Put most simply, it’s the character of your brand!

And savvy entrepreneurs know the brand personality isn’t something that just happens… you have to strategically craft it beforehand!

With that being said, here’s a simple exercise to help you infuse some personality into your brand!

Hold on — wasn’t branding something about the logo and the colors? I already have those!

One of the biggest misconceptions out there is that the branding is done once you settle down for a color palette and a logo.

Actually, that couldn’t be further from the truth.

The color palette and the logo are only an expression of the brand, but the core of the brand (personality included) goes much, much deeper.



Stephenie Zamora

Digital media and production company, publishing house, and full-service life-purpose development, branding, and online marketing boutique.