Infuse Your Brand with Some Personality Using This Simple Exercise

Stephenie Zamora
3 min readFeb 25, 2021

Have you ever wondered how some businesses seem to have an army of loyal fans-while others fade into oblivion a mere year after launching?

The difference often hides in the brand, or better said, in the brand personality.

The brand personality is what your brand displays in public, the way your brand behaves with its audience, the foundation of the connection you build with your audience. Put most simply, it’s the character of your brand!

And savvy entrepreneurs know the brand personality isn’t something that just happens… you have to strategically craft it beforehand!

With that being said, here’s a simple exercise to help you infuse some personality into your brand!

Hold on — wasn’t branding something about the logo and the colors? I already have those!

One of the biggest misconceptions out there is that the branding is done once you settle down for a color palette and a logo.

Actually, that couldn’t be further from the truth.

The color palette and the logo are only an expression of the brand, but the core of the brand (personality included) goes much, much deeper.

How to infuse your brand some personality.

Think of branding as building an imaginary persona. You have to assign all of the person’s qualities first!

Here’s an exercise that’s going to help you do just that.

Grab the largest piece of paper you can find and set an hour or so for this exercise. Don’t feel pressured to finish it in only an hour; just have the time at your disposal so you’re not rushing.

Start by drawing a person in the middle of the paper.

Yes, really! It doesn’t matter if you’re bad at drawing!

If your business was a person, what would they be like? What would they look like, feel like? Try to include as many details as possible, writing them around the drawing.

Let’s say, if you’re a coach working with postpartum moms, then maybe your persona would embody all of…

Stephenie Zamora

Digital media and production company, publishing house, and full-service life-purpose development, branding, and online marketing boutique.