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Have you ever wondered how some businesses seem to have an army of loyal fans-while others fade into oblivion a mere year after launching?

The difference often hides in the brand, or better said, in the brand personality.

The brand personality is what your brand displays in public, the way your brand behaves with its audience, the foundation of the connection you build with your audience. Put most simply, it’s the character of your brand!

And savvy entrepreneurs know the brand personality isn’t something that just happens… you have to strategically craft it beforehand!

With that being said, here’s a simple exercise to help you infuse some personality into your brand!

Hold on — wasn’t branding something…


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Coming to terms with reality is hard when life pulls the rug out from under you.

But what’s even more challenging is learning how to navigate this new experience you’re suddenly standing inside of, walking down a path you never thought you’d have to navigate or consider.

Once the state of shock wears off, you start to recognize how you’ve been forever changed-how you can’t go back to the person you used to be. To the hopes you used to have or the life you used to love.

You start to notice the pieces of yourself that have gone missing because suddenly, there are things that seem impossible and overwhelming, even if you’ve done them a thousand times before. Suddenly, day to day life feels like a slog, the normalcy endlessly jarring your nervous system.

But as you begin to accept that things will never be what…


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Do you have negative money beliefs?

The worldviews you hold about money determine not only your chances of success in the future but can also affect the quality of your life in the present.

Scary, right? I know!

Even though it may seem ridiculous that just a few thoughts can have that much of an influence over your life, it’s a well-known truth by now that changing your mindset is the first step to changing your life.

To help you get started, here’s one of my favorite strategies you can use to replace negative money beliefs with positive ones!

Step 1: Be aware of the beliefs holding you down

You can’t replace thoughts if you’re not even aware you’re having those thoughts… which is why it’s crucial to first identify the negative…


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Life transitions-good and bad-create change.

The problem is that change isn’t always easy to welcome, even if you’re the one who willingly started the transition.

If you’re dealing with a significant shift or transition that’s knocked the wind out of you, know that it’s completely normal to feel all sorts of hard and contradictory things.

Yes, even if it’s a positive, wanted life transition!

You may feel lost and like you no longer know or trust yourself. You may feel disoriented and scared about what’s coming next. You may feel grief and trepidation right alongside excitement and possibility.

At some points, you may even feel so overwhelmed with this new version of yourself and your life that you’d give everything to go back. …


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If you’re going through hardships…⁣
If you’re disappointed things didn’t work out…⁣
If you’re feeling like a complete failure…⁣
If you’re uncertain, lost, or turned around…

Keep going, because this isn’t the end.

No matter how much life you’ve lived, you still have more to go.

Things are supposed to get messy and come undone as we grow because life is always shaping us into who we’re here to be. We’re always learning and becoming, shedding and releasing, for as long as we’re alive.

There are so many valuable lessons in life about grace, patience, and perseverance… and we can only uncover the purpose of our path…


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Reclaiming has been a big part of my healing journey.

And in many ways, claiming things for the first time from a clean, healthy, aligned space. Holidays have been tricky for a while, with expectation feeling crippling for years after my trauma and abuse.

I couldn’t call or reach out to the people I loved, let alone pick out a card or do anything that resembled participation on special days. It would reduce me to a ball of panic in the middle of a grocery store, or I’d simply sit frozen and paralyzed by myself at home, jarred by every kind phone call or text message that came through. I felt personally attacked by everything merry at Christmas and oddly numb or empty as the many other occasions passed by me.

I’m still unsure about my relationship with some things… but I continue claiming…


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If you’re running your own business, then you probably know what it feels like to be overwhelmed with entrepreneurial advice.

“Do X, don’t do Y, never do Z…” it can be confusing, to say at least. And more often than not, none of those things seem to work for you!

So where’s the catch?

The catch is that in order for your strategy to work, you need to align it not only with your brand but with your own set of values too.

Here’s some advice on how to create a more customized plan for growing your business…

Avoid the one-size-fit-all advice

Post twice per week on Instagram and show up on stories five days a week, people will…


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You’ve taken the leap toward building your dream life.

You’ve done all the hard work.

And now it’s time to reap the rewards.

If you’ve arrived at the stage where you’re creating your first offer, congratulations! You’re brave enough to follow your dreams and build a life on your own terms.

In order to make your dream a bit more sustainable (and a lot more successful!), here are some common issues to consider before launching your first-ever business offer!

1. You didn’t niche down

First off, let me say I’m absolutely certain your product or service is amazing!

The thing is, you can’t go about creating a product that’s a good fit for everyone. A product for everyone ends up serving no one!

Instead, focus on niching down not only your business but…


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You’re allowed to change your mind at any time. Because life is always happening around us, shaping us as it goes. And that means we’re always changing, growing, healing, and evolving in different ways.

What you said you wanted and who you decided to be an hour, a month, or a year ago has no bearing on this moment.

Absolutely none whatsoever.

It’s wholly irrelevant, rooted in the past, and influencing you from a place of arbitrary “shoulds.” You’re allowed to change your mind as you gather new insights and information. As you try new things and explore different avenues. As you live and breathe and become more of yourself in every moment that you’re here.

One of the greatest ways we slow, stall, and stagnate ourselves is by thinking we have to be who we’ve always been. Believing that we have to show up in the ways we once decided we would because that’s what others expect of…


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You know what you don’t want… but you struggle to put your finger around what you DO want?

Then this blog post’s for you.

With another year beginning (thankfully!), now’s the perfect time to evaluate goals and desires and decide on the direction you’ll be taking in the future.

If you’ve been struggling to figure out what your dream life looks like, then here are four simple exercises you can do to get some much-needed clarity.

Exercise 1: A recap

You can’t know where you’re going if you don’t know where you’ve come from.

That’s where a recap of last year (or even longer, if you wish) is a good way to see what’s been done so far.

And while it’s safe to say 2020 wasn’t exactly the best year, I’m…

Stephenie Zamora

Digital media and production company, publishing house, and full-service life-purpose development, branding, and online marketing boutique. StephenieZamora.com

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